Communicate the right content to the right contacts at the right time by using segments.

🎯 Always send content to the correct contacts

Segments allow you to split your contacts into different groups, based on their information and behavior. For example, a segment might include contacts who match these criteria:

• Is not a customer today
• Does not have an ongoing sales process
• Has generated marketing score by visiting a specific page
• Hasn't unsubscribed

 Combine both marketing and sales data in your segment

Segments are dynamic, and reflect changes to your marketing and sales information as new companies and contacts are added and outdated information is removed. The contacts who match your segments filters are automatically included in the segment whenever you use it. Likewise, contacts who no longer match your segment filters are automatically removed from the segment.

You can use segments when sending email campaigns, setting up events or creating flows.

This article includes information on:

• Opening the segments lists
• Viewing the segments lists

Also see related articles on:

• Creating a segment
• Defining segment criteria

Opening the Segments Lists

To view your segments, complete the following steps:

1. Select the Marketing tab.
2. Select the arrow next to Segments.
   
3. Select one of the following:
   • My active segments - for a list of active segments you created
   • My inactive segments - for a list of your segments not currently being used
   • All active segments - for a list of all active segments
   • All inactive segments - for a list of all segments not currently being used
   • Saved segments - for any of your saved lists

The list of segments you selected is displayed.
You can also toggle between the Segments and Flows list using the Segments/Flows buttons at the top of the list.

Viewing the Segments Lists

The Segments lists provide an overview of information about the segments that have been created.

1. Name - shows the name you assigned to this segment
2. Contacts- shows the number of contacts currently matching the filters for this segment
3. Created by - shows the user who created this segment
4. Creation date - shows the date this segment was created
5. Flow status - shows the status of any associated flow for this segment, or allows you to create a new flow

To find a specific segment in the list, enter the first few letters of the name of the segment in the Quick Search field at the top right.

To customize your Segments list, you can:

- Sort the list
- Customize the columns shown for the list
- Filter the list

Once you have customized a list, you can save that view to return to it easily later.