To find out more about unsubscribe lists, read Working with Unsubscribe Lists
Why use unsubscribe lists
Create unsubscribe lists to:
- let contacts choose what type of email they want to receive from you
- reduce contacts unsubscribing from all your communications
Important information about unsubscribe lists
- Contacts are by default subscribed to all your lists
- You can have as many unsubscribe lists as you want
- Give each list clear names, such as "news" or "events" so your audience knows what they're choosing to subscribe/unsubscribe to