By adjusting your company profile, you will have a unified look to all your marketing content. The aim is to make your content instantly recognisable.

There are several ways for you to customise your company profile:

Company info

This information is used in your various standard templates such as mailing templates, advertising and landing pages. The information appears in most templates in Upsales.

Logotype

The logo is probably what characterises your company profile the most; it is therefore important that your logo is clearly visible in your default templates.

Light vs dark logo

Some templates have darker backgrounds and are more suitable with a light logo, which is why we encourage you to upload two different logos; one for dark backgrounds and one for bright backgrounds.

Colours

Specify your primary colours and Upsales automatically creates a variety of standard templates for emails, advertising, landing pages, etc.

You can change the colors at any time, both in the company profile and in your templates.

Note! that changes in primary colours in the company profile are applied globally, i.e. both new and existing templates will be updated; however, changes made in individual templates are kept.

 Extra colors

In addition to main colours that make up the base of your standard templates, you also have the choice to add some extra one's. These colours are not bound to any of your templates, i.e. they are only available for the content you are editing.

Typography

The typography determines how the text in your default templates will look.

Customize everything from the text’s font, size, color, etc. These attributes can be customised for each class of text, such as headline, secondary title and link.

Using custom fonts in emails and landing pages