The Leads list shows you companies and contacts who have shown interest in your marketing activities.
Prerequisite: In order for companies and contacts to acquire a meaningful lead score, you'll need to define scoring for your marketing activities, including:
- installing the website visitor tracking script and scoring web pages
- setting a marketing score for email campaigns
- adding marketing score as an action on your forms
This article includes information on:
- Opening the Leads lists
- Viewing the Leads lists
- Expanding Leads list details
- Interpreting the Leads list
Opening the Leads List or the Marketing Board
Viewing the Leads Lists
To customize your Leads list, you can:
Once you have customized a list, you can save that view to return to it easily later.