If the ad campaign has failed when launched the Error status is shown. Please contact Upsales for more information.
Active & Paused
Ongoing advertising campaigns use this status. Most settings are now disabled in this mode. But, you can still edit some target group settings in ABM, what Ad packages and Retargeting. A paused campaign does not display any ad's for your contacts.
When your advertising campaign has passed its end date, the budget has been spent and all the numbers have been crunched by Upsales this status is applied.
Use this to hide old advertising campaigns from your list of campaigns.