Guidelines for using banners in your advertising.

Image ads

• The dimensions has to be one of those listed in Available dimensions
• In JPG, PNG or GIF format
• Less than 150kb in file size
• Use a 1px frame around your image. This frame is included in the banner dimensions
• Always include your company or product logo in the banner

HTML 5 ads (ZIP or HTML tag)

1) Your ad will be displayed on the website inside an iframe

Clicktag

The clickurl to be used can be retrieved in the following way. Begin by including our helper script

<script src="https://adsby.bidtheatre.com/js/asxhtml5.min.js"></script>

The clickurl is then retrieved with the following function call. The second part of the function call is what to use as a default value if no specific clickurl is found (such as during development)

var clickurl = asxhtml5.getParam('clickurl', 'https://www.advertiser.com');

Implementation of the clicktag can be done in many different ways. One is shown below. 

<div id="banner">
<!-- This is where the actual creative content is displayed -->
 </div> <script> var clickurl = asxhtml5.getParam('clickurl', 'https://www.advertiser.com'); var clickDiv = document.getElementById('banner'); clickDiv.onclick = function() { window.open(clickurl,'_blank'); } </script>

2) Uploading a ZIP file? Make sure there's a file "metadata.json" in the root of the ZIP file. This file should specify the dimensions as well as the index HTML file, for example: {"width":"300","height":"250","source":"index.html"} The dimensions has to be one listed in Available dimensions.

3) Compress root files rather than the folder:

4) Total size of all files, including external libraries, should be 200kb or less. If you're uploading a ZIP file it will fail to upload if it's larger.

5) Use SSL (https) if you're including external libraries. Otherwise the banner won't display properly on https websites (including Upsales where you want to preview the banner).

6) Give links the attribute target="_blank" to open in a new window 

7) Use a 1px frame around your banner. This frame is included in the banner dimensions.

8) Use a company or product logo in the banner or some ad exchanges will not display it.

Available dimensions (px)

Recommended dimensions (width x height)

160 x 600
300 x 250
728 x 90
300 x 480
480 x 280
980 x 240
320 x 320
480 x 280

All dimensions (width x height)

120 x 600
125 x 125
180 x 150
200 x 200
234 x 60
240 x 400
250 x 250
250 x 360
300 x 50
300 x 600
320 x 320
320 x 380
320 x 480
320 x 50
336 x 280
468 x 60
480 x 320
480 x 400
480 x 60
480 x 75
600 x 100
640 x 100
640 x 960
720 x 300
725 x 360
741 x 360
970 x 250
980 x 120
980 x 240