Account-based marketing (ABM), is a strategic approach and marketing tactics for businesses to target marketing based on specific accounts in which an organization considers and wants to communicate with. This enables you to invest your marketing budget only on the accounts with the highest revenue potential. With Upsales Enage, our IP-targeted advertisement solution, we'll make sure your message reaches the right accounts.
Go to Advertising > Create ad campaign
In the section Targets > choose Account-based marketing to limit ad impressions to companies of
Select the companies that you want your ad to be displayed for. You can also select companies based on the campaigns they are in.
Account-based marketing ad campaign examples:
Your Sales team have made a list of prospects to target during Q1, these prospects are added to a campaign in Upsales. Your Marketing team can now target the same prospects in this campaign with a customized ad campaign.
Your company is in a sales process with a specific company and want to adopt a marketing message towards only this account. Choose to target your customized ads to only this company/companies by adding them in column “companies”.