• Account Based Marketing (ABM), which is a strategic approach for targeting specific businesses 
• Retargeting, which shows your ads to people who have visited your website
• Location, which shows ads in specific countries or regions
• Office hours, which only shows ads Monday through Friday between 8 am and 6 pm in the selected region

1. Name the campaign and define the campaign quota amounts and date range.
2. Define the target audience(s).
3. Select where your ads will be displayed using Website bundles.
4. Select or create the ad(s) to use in the campaign.
5. Launch your ad campaign.

Opening the Create Advertising Campaign View

To open the Create ad campaign screen to create a new advertising campaign, complete the following steps:

1. Select the Marketing tab
2. Select the Advertising tab
   
   
3. Select New Ad campaign

Naming and Defining a Quota for Campaign

When you create a new ad campaign, you’ll name it and define the Campaign quota to determine how much will be spent and during what time period.

1. Enter the Campaign name.
2. Enter the Campaign quota amount. The available credits that you have purchased from Upsales support are displayed.
3. Enter the Start date and the End date for the campaign.

Defining an Account Based Marketing Target

After you’ve named and defined the campaign, you’ll select the target(s) you want to include in the campaign, including a target based on specific accounts.

To include Account Based Marketing targets, complete the following steps:

1. Select Account Based Marketing of the Add target section of the Create ad campaign screen.
2. If you have bundled target companies into a sales campaign, you can select the campaign from the Campaigns drop down list. You can select multiple campaigns. If you want to remove one, select the X next to that campaign. You can also define a new campaign. 
3. Add specific companies from the Companies database that you want to include in the campaign by selecting each company from the Companies drop down list. If you want to remove one, select the X next to that company.
4. Indicate whether you want to use the complete range of each company’s IP. If you have problems getting enough impressions with your ad campaigns, we recommended selecting Yes. However, your ads will be shown to some IPs that are not targeted.
5. Once you have entered either one or more Campaigns or one or more Companies, you can select Click to check reachability to perform a scan of the effectiveness of your selections. You can change items in Campaigns and/or Companies, and perform the scan again.

6. When you have the Campaigns and/or Companies set, select Use Target.

Now you can add other types of targets to this campaign or continue to Website bundles. 

 

You can remove this target by selecting the X to the right of the target on the Create ad campaign screen.

At any point as you are defining your ad campaign, you can select Save draft on the right side of the screen to save your progress and come back later.

Defining a Retargeting Target

After you’ve named and defined the campaign, you’ll select the target(s) you want to include in the campaign, including retargeting your website visitors.

 

Retargeting means that you can choose to advertise to the companies who have visited specific pages on your web site or landing pages. 

Before you can use retargeting in your ad campaign, you’ll need to add the tracking script to the web pages whose visitors should be included in the retargeting target.

 

To include Retargeting targets, complete the following steps:

1. Select Retargeting of the Add target section of the Create ad campaign screen.

Every visitor to any of your webpages will see your ads, unless you limit impressions to specific web pages.

2. Select Add pages.

Your web pages with the tracking script are listed. You can narrow the impressions to only use some of your webpages by adding or blocking specific pages. You can find a specific page by entering the first 3 letters in the Search box.

3. Select Use to the right of the page you want to use in the retargeting campaign. You can also select the arrow next to Use for additional options, including whether to include sub pages or to block this page and/or its sub pages. You can also remove this page from retargeting.

The number of pages included in the retargeting campaign are counted in the Selected pages count.

6. When you have the Pages to include or block set, select Use Target.

Now you can add other types of targets to this campaign or continue to Website bundles. 

 

You can remove this target by selecting the X to the right of the target on the Create ad campaign screen.

 

At any point as you are defining your ad campaign, you can select Save draft on the right side of the screen to save your progress and come back later.

Defining a Location Target

After you’ve named and defined the campaign, you’ll select the target(s) you want to include in the campaign, including specific countries or regions.

 

To include location targets, complete the following steps:

1. Select Location of the Add target section of the Create ad campaign screen.
2. Select Add more locations.

Popular location choices are listed. You can find a specific country by entering the first 3 letters in the Search box.

3. Select the Country where you want to show your ads.
4. The regions in the selected country are listed. Select the regions you want to include. Select the region again if you want to remove it. You can add multiple regions from multiple countries. The number of regions included in the Locations campaign are counted in the Selected locations count.
5. When you have the locations you wan to include set, select Use Target.

Now you can add other types of targets to this campaign or continue to Website bundles. 

 

You can remove this target by selecting the X to the right of the target on the Create ad campaign screen.

At any point as you are defining your ad campaign, you can select Save draft on the right side of the screen to save your progress and come back later.

Defining an Office Hours Target

After you’ve named and defined the campaign, you can limit your impressions to increase the impact by only showing them on Mondays through Fridays from 8 am to 6 pm for the local time of the locations you have selected.

 

To include an office hour target, complete the following steps:

1. Select Office Hours of the Add target section of the Create ad campaign screen.

The Office Hours target is immediately added to your list of targets for this ad campaign. Now you can add other types of targets to this campaign or continue to Website bundles. 

 

You can remove this target by selecting the X to the right of the target on the Create ad campaign screen.

At any point as you are defining your ad campaign, you can select Save draft on the right side of the screen to save your progress and come back later.

Selecting Where Your Ads are Displayed

The Website bundles area of the Create ad campaign screen allows you to select where your ads will be displayed. The bundles displayed contain collections of leading websites that are tailored for providing a good cost per impression. You can contact us at support@upsales.com for detailed information about each package.

To select a website bundle, complete the following steps:

1. Select the bundle you’d like to include in your ad campaign from the Website bundles section of the Create ad campaign screen. 

At any point as you are defining your ad campaign, you can select Save draft on the right side of the screen to save your progress and come back later.

Working with Ad Campaign Creatives

After you have defined your campaign, including the targets and website bundles, you are ready for the Creatives.

 

Creatives for an ad campaign can come in one of the following formats:

• Select previously uploaded content
• Upload a new ad as an image file
• Upload a new ad as an HTML5 Zip file
• Paste HTML5 code for an ad hosted elsewhere
• Create new banners

Selecting Ad Content

To select ad content, complete the following steps:

1. Select the Select existing or upload button on the Creatives section of the Create ad campaign screen.
2. The ads you have previously uploaded are listed. Select the ads you want to include in this campaign. Select the ad again if you want to remove it. You can add multiple ads from the list. To view the landing page for a listed item, select the Landing Page icon, and that landing page will open in a new browser window.

Uploading Ad Content

To upload ad content, complete the following steps:

1. Select the Select existing or upload button on the Creatives section of the Create ad campaign screen.
2. Select Upload new.

3. Select whether the ad you want to include is an image or HTML5 Zip file or HTML5 code that is hosted elsewhere. Refer to Banner specifications for additional information.
4. If you selected an image or HTML5 Zip file:
• Drag the file or select Upload to locate it.
• Enter a Title for the ad.
• Enter the URL for the ad Landing page.
• Enter the Alt attribute to provide an optional description of the image.
• Select Save.
5. If you selected HTML5 code hosted elsewhere: 
• Select the dimension (in width x height in pixels). 
• Enter a Title for the ad.
• Paste the HTML5 code.
• Enter the URL for the ad Landing page.
• Select Save.
6. You return to the Select ads window, with the new ad listed. Select the ads you want to include in this campaign. Select the ad again if you want to remove it. You can add multiple ads from the list. To view the landing page for a listed item, select the Landing Page icon, and that landing page will open in a new browser window.
7. Select Save.

The selected banner(s) are displayed in the Creatives area along with the dimensions.

Creating Banners

You can create standard-sized banners for your ad campaign based on your company profile colors and logo. 

To create a banner, complete the following steps:

1. Select the Create banners button on the Creatives section of the Create ad campaign screen or New banner on the Advertising tab.
2. Select one of the banner group layouts to use as a template for your banners. Each group includes multiple sizes.
3. Enter the Title for the banner.
4. Enter the Landing page to indicate where visitors should go when they click on an ad.
5. Edit the Title or Label text that shows on the banner. Select the color font icon on the right to change the text color.
6. Enter the body or any additional element Text that shows on the banner. Select the color icon(s) on the right to change the text or other element color.
7. Your company profile logo is included. Click on it to select or upload a different logo.
8. For the background, select the color from the color picker and/or check Use image. Select Change image to upload a different image. Select the Opacity as a percentage of visibility on the ad. 
9. Select Generate banners.

You can return to editing the ad campaign, where the selected banner(s) are displayed in the Creatives area along with the dimensions.

Launching Your Ad Campaign

Once you have defined your ad campaign, including the campaign details, targets, website bundles and creatives, you are ready to launch. 

 

To launch a saved ad campaign, complete the following steps:

1. Open the Ad campaign screen and locate your ad campaign from the list if it is not already open. Double-click the ad campaign in the list or select the Edit icon.

2. Select Launch ad campaign.
3. In the confirmation window, confirm the start date and select Launch ad campaign.
4. The campaign status is Activating. The launch usually takes from a few minutes to up to an hour.