How to create an advertising campaign – Upsales Help Centre

You can create advertising campaigns that define sees the campaign.

This article covers:

How to create your campaign

Estimated impressions are set by the budget and package selection. Shorter time periods result in more aggressive buying.

Click Marketing → Advertising:
Click New Ad campaign:
Add the campaign name, set how many credits you want to add, choose start and end dates:

Credits are automatically split equally across the days you specify
Now you're ready to define campaign targets.

Click Marketing → Advertising:
Account-Based Marketing of the Add target section of the Create ad campaign screen:
If you have bundled target companies into a sales campaign, you can select the campaign from the Campaigns dropdown list:
You can select multiple campaigns. If you want to remove one, select the X next to that campaign. You can also create a new campaign:
Add specific companies from the Companies database that you want to include in the campaign by selecting each company from the Companies dropdown list. If you want to remove one, select the X next to that company:
Indicate whether you want to use the complete range of each company’s IP. If you have problems getting enough impressions with your ad campaigns, we recommend selecting Yes. However, your ads will be shown to some IPs that are not targeted:
Once you have entered either one or more Campaigns or one or more Companies, you can select Click to check reachability to perform a scan of the effectiveness of your selections. You can change items in Campaigns and/or Companies, and perform the scan again.

When you have the Campaigns and/or Companies set, select Use Target.

Now you can add other types of targets to this campaign or continue to Website bundles.

Here you can choose to advertise to the companies who have visited specific website pages or landing pages.

First, you’ll need to add the tracking script to the web pages whose visitors should be included in the retargeting target.

Select Retargeting of the Add target section of the Create ad campaign screen:

Every visitor will see your ads, unless you limit impressions to specific web pages.

Click Use for each page you want to use in the retargeting campaign:
You can also click the dropdown to block or use pages, and include or exclude subpages:
Click Use Target when you're finished:

Now you can add other types of targets to this campaign or continue to Website bundles.

You can now select target countries or regions:

Click Location:
Click Add more locations or use the search bar:
Click the Country where you want to show your ads. This gives you the option to include all regions, or click on chosen regions:
Click Use Target when you're ready