You can create advertising campaigns that define sees the campaign.
This article covers:
How to create your campaign
Estimated impressions are set by the budget and package selection. Shorter time periods result in more aggressive buying.
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Click Marketing → Advertising:
- Click New Ad campaign:
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Add the campaign name, set how many credits you want to add, choose start and end dates:
Credits are automatically split equally across the days you specify
- Now you're ready to define campaign targets.
4 types of audience targets
How to define an Account-Based Marketing target
- Click Marketing → Advertising:
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Scroll to Targets and click Account-Based Marketing:
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Click the Campaigns field to add campaigns:
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You can select multiple campaigns. To remove one, select the X next to that campaign:
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You can also click to :
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To add companies to the campaign, click the Companies field:
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Click Yes or No depending on whether you want to use the complete range of each company’s IP. If you have problems getting enough impressions with your ad campaigns, we recommend selecting Yes. However, your ads will be shown to some IPs that are not targeted:
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To check effectiveness of your selections, click Click to check reachability:
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You can change items in Campaigns and/or Companies, and perform the scan again.
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When you have the Campaigns and/or Companies set, click Use Target:
Now you can add other types of targets to this campaign or continue to Website bundles.
How to define a retargeting target
Here you can choose to advertise to the companies who have visited specific website pages or landing pages.
- Click Marketing → Advertising:
- Scroll to Targets and click Retargeting:
- A pop-up appears where you can include or block impressions on specific web pages. Otherwise every website visitor will see your ads. Click the dropdown to select whether to use or block:
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When you've selected the pages, click Add pages:
- Click Use Target when you're finished:
Now you can add other types of targets to this campaign or continue to Website bundles.
How to define a location target
You can now select target countries or regions:
- Click Marketing → Advertising:
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Scroll to Targets and click Location:
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Click Add more locations or use the search bar:
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Click the Country where you want to show your ads. This gives you the option to include all regions, or click on chosen regions:
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Click Use Target when you're ready:
How to define an office hours target
You can limit impressions to office hours only. This is Monday–Friday, 8am–6pm, in the selected regions.
- Click Marketing → Advertising:
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Scroll to Targets and click Office hours:
How to select where ads are displayed
After you've selected targets, scroll to Website bundles:
Each bundle includes a list of publications. Click Select bundle or click Chat to support for customised packages:
How to work with Ad Campaign Creatives
Here's where to add creative content for your ad campaign:
- Previously uploaded content
- New ads as image files
- New ads as HTML5 Zip files
- Paste HTML5 code for an ad hosted elsewhere
- Create new banners
When adding banners, refer to banner best practices
When you select a banner, you can edit using a visual editor:
Click Generate banners when you're finished. Then click Go back to editing ad campaign:
Click Save draft:
You can now make more edits or launch.
