This is the first time an inbound contact came into contact with your brand, and specifically how they did it. It's done by using tracked links (UTM standard) that tell Upsales where the link was clicked.
Need to create UTM links? Here's how
This means you can see which channels drive conversions so you can focus your marketing efforts on the most popular sources.
To get the most out of First Touch, use Upsales Insights and the First Touch Dashboard to get analytics and reports on your digital touchpoints.
This article covers:
- First Touch channels
- Accessing the First Touch Dashboard
- Accessing First Touch on the Contact Card
First Touch channels
First Touch is the first registered inbound touchpoint for any contact. It shows where your contacts originated. You can see which channels drive conversions, so you can adjust your marketing efforts.
As an example, a common First Touch is from organic or paid searches on Google.
Create a Google ad and the link you display should be a tracked link using the UTM standard. Upsales will then register this and show it inside Upsales.
First Touch types:
- Organic search: Visits from search engines (for example Google, Bing)
- Referrals: Visits from other websites
- Social media: Visits from social media sites (for example Linkedin, Facebook, Twitter)
- Paid search: Visits from pay-per-click (PPC) ads.
- Paid social: Visits from paid social media ad campaigns
- Direct traffic: Visits from users reaching your site by directly typing in a URL.
- Other campaigns: UTM lead source that doesn't fit any of the above channels
Where to view this data
- Aggregated: In your analytics dashboard
- Individually: in an Upsales contact card
First Touch is only for inbound contact. So any outbound contact, such as a cold email or phone call, will not be included.
Accessing the First Touch attribution dashboard
The First Touch Dashboard gives you a campaign overview, with data on your most popular touchpoints. It helps you identify strengths and weaknesses in your marketing efforts, and see which channels actually drive conversions.
To access the First Touch Dashboard, follow these steps:
- Click Analytics → Upsales Insights:
- Click the First touch attribution link:
Filtering attribution based on time periods
To filter the data based on dates, follow these steps:
- Click the Filters drop-down.
- Select the desired criteria:
- Optional: To add multiple time range criteria click the + button:
- Click the Run button:
First touch attribution overview
The First touch attribution window allows you to review the number of contacts that have been acquired based on each type of marketing effort and how they have progressed through the sales journey.
- First touch type column: Shows how many contacts registered with each first touch source, or marketing effort.
- Journey columns: (Disqualified, Lost, ...Total) Shows the number of contacts that registered with each first touch type and where they are in the sales journey now:
"Out of all sales, how much was generated from each first touch type?" The graph is a visual display of aggregated data and the percentage of sales each touch type generated. This gives you a quick understanding of which marketing efforts are most effective.
Accessing First Touch on the Contact Card
Because opportunities and sales start with an individual contact, it is important to view that contact's sales journey, where the journey started, and how it progresses.
To access First touch analytics on a contact card, follow these steps:
- Click the Sales & CRM → Companies & contacts → Contact:
- Click a contact:
- Locate the First touch on the bottom left banner.
Note: The First Touch will only be available if there has been a registered first touchpoint such as a website visit or campaign interaction.
- The First touch displays the:
- Campaign name
- Registered date
Merging two contacts with First Touch attributes
Want to merge two contacts which both have a registered First Touch? The earliest First Touch will be added to the contact you keep.