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Partially identified impressions in advertising

When using Account-Based Marketing (Your ads are only shown to the companies you select) Upsales matches the IP-addresses of the companies in your target list with the visitor entering a website you've selected to show your ads on. If it's a match, your ad is shown for that visitor.

But, due to stricter handling of IP-addresses, the last digits are sometimes hidden meaning the IP-address is incomplete. This basically means Upsales doesn't know exactly who the visitor is, but they are probably in the same office or using the same wi-fi.

Full IP-address example: 192.168.0.1

Partially masked IP-address example: 192.168.X.X

How masked partially identified impressions are shown in Upsales

If you've enabled the range-option for your campaign and your campaign has shown ads for masked IP-numbers these will be shown as partially identified impressions inside the company list of your advertising campaign.

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How to enable IP-range for your advertising campaign

  1. Head into your advertising campaign
  2. If it's already launched, click edit
    1. mceclip4.png
  3. Scroll down to the Targets-section
  4. If you've selected companies by the Account-Based Marketing options, click it
    1. mceclip3.png
  5. In the dialog that appears, enable Range
    1. mceclip0.png
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Articles in this section

  • Q: What affects the bidding price when advertising?
  • Q: Can i create custom website bundle when using Account based marketing?
  • Banner dimensions & best practices
  • Partially identified impressions in advertising
  • Difference in website visits from ads
  • Advertising overview
  • Creating an advertising campaign
  • Advertising packages
  • Advertising FAQ
  • Show ads to companies in your pipeline: Account Based Marketing (ABM)

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