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What are partially identified impressions in Account-Based Marketing?

How Upsales can help you solve the challenges of serving IP-based targeted ads.

This article covers:

  • How Account-Based Marketing (ABM) works in Upsales
  • Why you may see partially identified impressions
  • How to activate IP ranges for your ABM campaigns

How Account-Based Marketing (ABM) works in Upsales

When using Account-Based Marketing your ads are only shown to the companies you select.  Upsales compares IP addresses of companies in your target list with visitors to your ad. When there's a match, your ad is displayed for that visitor.

Why you may see partially identified impressions

Sometimes part of the IP address is hidden. 

Full IP address example: 192.168.0.1

Partially masked IP address example: 192.168.X.X

These may be recorded in Upsales as partially identified impressions, if you've enabled the IP range option for your campaign.

mceclip5.png

How to activate IP ranges for your ABM campaigns

  1. Click Marketing → Advertising:

    marketing.jpg

  2. Scroll to the ad campaign and click edit:

    edits.jpg

  3. Scroll to Targets and click Account-Based Marketing:

    abm2.jpg

  4. Under Use range click Yes:
    mceclip0.png
  5. Click Use target to confirm:

    target.jpg

  6. That's it! You've now enabled partially identified impressions
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Articles in this section

  • Q: What does "retargeting" target in your advertising?
  • Banner dimensions & best practices
  • What are partially identified impressions in Account-Based Marketing?
  • Why doesn't my website visitor data match?
  • Advertising overview
  • How to create an advertising campaign
  • Banner dimensions
  • Which websites are included in Upsales advertising packages?
  • What do the advertising campaign statuses mean?
  • How to create an Account-Based Marketing (ABM) campaign

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