This is useful if you want to keep track of marketing investments that drive conversion and sales.
The result will show in Upsales as lead source and give you intel about your web traffic and make it possible to drive high quality leads to the sales team based on specific advertising or easy blend it with other relevant data in your Upsales environment.
To successfully create your UTM tags you can use the easy tool Google Campaign URL Builder.
Website URL: www.upsales.com
Campaign Source: Linkedin
Campaign name: upsales_on_tour
In this example, you will add the resulting URL with the UTM tags in your specific campaign on Linkedin.
It will show up in Upsales in the lead source column on the website visitor list.