Along with your lead score, the Website Visitors list tracks the lead source, so you can understand how well your marketing investments are driving conversion and sales.
You can create a separate lead source for different marketing campaigns by using UTM tags, which can help track additional information about your website visitors.
UTM (Urchin Tracking Module) tags are a way to create a custom URL. These custom URLs not only direct the visitor to your website, but can also track the source, the medium, individual campaigns and the device used when companies navigate to your site. Each of these custom URLs are identified as specific Lead Sources on the Website visitors page.
To implement UTM tags:
- Use the Google Campaign URL Builder tool to generate a custom URL for each web page you want to track.
- Advertise the generated URL in any page, channel or campaign you want to track.
- The lead source in Upsales will be automatically populated for that page.
For example, this custom URL tracks the website URL of www.upsales.com. But it also includes the campaign source as LinkedIn and the campaign name as upsales_on_tour through the use of UTM tags:
When your website visitors follow one of these custom URL links to visit a page where you have added the tracking script, Upsales identifies the lead source via the UTM tag, and displays it in the Lead Source column on the Website Visitors list.
These segmented lead sources can give you great information about your web traffic, so you can drive and measure high quality leads for the sales team based on specific advertising.