This is the first step of creating your event and where you enter things like the event name, dates, and the marketing score for the different actions your invitees will make. The information is then automatically placed inside of your resource templates as dynamic event tags.
Dynamic event tags
The information entered in the details section is converted into dynamic event tags that are used in your resources. This means that, for example, the event name you choose is converted to a dynamic tag that's automatically placed inside your templates like landing pages and automated emails. Changing the event name in the details section will automatically update the event name inside of your resources. This is both a time-saving feature as well as a way to reduce the time spent editing your resources.
Personalization tags are a common feature inside of Upsales for most marketing resources, here are a few lists of available tags:
Might seem self-explanatory, but this is the name that your contacts will see in the resources you send them. This is used as a dynamic event tag in your resource templates.
Date & time
As for now, a single date is available for your event along with the start and end time. This is used as dynamic event tags in your resource templates.
Where's your event? The location is also used as dynamic event tags in your resource templates.
There's two different scoring fields, one is setting a score on the contact when they sign up for the event and the other one for when they actually show up, and you check them in. So, why is this important? Well, finding out which contacts always sign up but never show is one reason. The other one is combining this with the leads list in Upsales where contacts are sorted by their marketing score.
This is a text field letting you describe more about your event. It's used as a dynamic event tag in a lot of resources, but mostly in the top section of your landing page template.