Assign your website visitors with scores to assess lead potential.
You'll need to set up tracking script on website pages where you want to generate scores.
This article covers how to customise lead scores for your website visitors. Pages more likely to lead to conversion should receive higher scores. For example, a product page with an "order now" button would usually be scored higher than an "Our mission" page.
How to customise the lead score calculation
- Click Settings → Marketing → Website visits:
- Under Website visits you can see:
- Page name
- Number of visitors
- Date of visits
- Marketing score
Click a column header to rearrange the order:
- Click a score to change the number:
- Scores are now visible when you click Marketing → Website visitors: