What is Upsales advertising?
As an Upsales customer, you know you have a platform that combines sales, marketing, CRM, analytics and apps in one package. There’s one more element to include – advertising. Upsales is also your advertising team, helping you reach prospects wherever they are in the buying cycle.
That's right, with Upsales you can put an end to the ‘spray and pray’ approach to advertising. Instead you can target the right people at the right time. This helps your budgets go further, your leads become better, and your business grow faster. So let's take a look at some of the ways you can use Upsales to advertise…
Account-Based Marketing (ABM)
In today's era, where competitive differentiators are found in speed, experience and personalisation, ABM is a crucial tool. It’s where you're targeting specific companies, rather than delivering a one-size-fits-all campaign. That means emails, content, and advertising is all tailored to each company. You’re also targeting different departments – which is essential if you’re targeting large organisations with long buying processes.
For example, you may want to target potential end users of your product, plus the CFO (because they sign off purchasing), and the head of Digital (because they’re seeking out new tools). All at the same time.
Hang on, you might think. Delivering advertising campaigns per company and per department is far too labour-intensive. Normally you’d be right – but not with Upsales.
The platform enables you to carry out these campaigns at scale, automating your workflows and strategies. You can then go after companies which are most likely to get you results in the shortest space of time.
Use Upsales to take the power of traditional banner advertising and transfer it online. That means creating digital banners that catch the eyes of your audience. Set up tracking and you can then measure the impact of each banner, to identify which designs are your star performers.
What’s more, Upsales gives you data showing your results in near real-time. That means you can be agile with your banner strategies, adapting as you go, rather than having to wait to see how your investment has performed.
Show ads to companies in your pipeline
You already know setting up workflows is essential for nurturing leads and moving them along your funnel. Alongside other methods, such as emailing or content, you can use Upsales to show ads to companies in your pipeline.
The key advantage here is you’re keeping your business relevant to your target audience. You know they’re in the market, so your audience will understand why they're seeing your ads. They’ll also be impressed at your laser-focused marketing!
Upsales offers packages to get your ads seen on prestigious websites, boosting your brand as well as helping you reach decision-makers. These are respected news sources, with the target audience to match, helping you drive quality leads.
This is ideal for entering new markets – Upsales can get you partnering with the likes of CNN, Wall Street Journal, and The Guardian. It also means your advertising is going to reach senior executives, helping you segment your campaigns and audiences.
It's rare that a prospect converts after just one interaction. Particularly in the B2B world, where there are multiple stakeholders to convert. So if you're investing time and effort (and money) reaching your audience, it makes sense to keep your brand uppermost in their mind after they’ve made initial contact.
That's when you use retargeting. Upsales lets you show ads based on which pages your prospects have previously viewed. This helps you build up a deeper understanding of your audience, their motivations, needs and wants. And that means your campaigns are contextual, and therefore more likely to reach prospects at the right time.
There you go, you've met your Upsales advertising team. You’ve seen its capabilities. So now it’s time to put your team to work for you!
To continue reading, check out these articles:
How to create an advertising campaign
Banner best practices