Event Marketing – Upsales Help Center

How to reach the right people for your event

Event Marketing is an add-on that enables your company to reach out to their existing customers and reach new prospects.

This is easily done by creating webinars or seminars. Upsales Events offers ready-made templates and scheduled invitations, waiting lists, and more that’s already populated with your company profile.

Everything is designed to give your company the broadest possible reach. Lead your customers to the right surveys and landing pages through Event Marketing

Manage events without the Events add-on

You can create templates and landing pages for an event in Upsales – without the Upsales Events add-on.

However, these become separated in Upsales.

With the Events add-on, events gather in one place. They populate with the same information, which minimises risks of incorrect details such as date, time, and location.

Contact and event info automatically synced

Another add-on advantage is that it’s already part of your existing Customer Relationship Management (CRM) and Marketing Automation tool (MA).

This means no duplicate databases of leads, guests and contacts.

Instead, information is stored in one place. Your sales team can easily see if their customers and prospects are coming to your event, giving them a simple icebreaker for the new contact.

How to attract guests

Upsales offers multiple ways to help you get those all-important confimations:

Custom domains for your landing pages
Landing pages and forms with automated functions
Targeted online advertisements (Account Based Marketing)
Automated emails

Manage check-ins

Keeping track of who’s been to your event is key for successful follow-ups.

Upsales Event Check-in Mode makes checking in your participants effortless. It’s available in your browser, your Upsales mobile app, and you don’t even need an Upsales account.