Marketing Automation helps you grow your business faster with lead scoring and tracking, landing pages & forms, email campaigns, and powerful segmentation.
See our Swedish video tutorial here.
Marketing Automation in Upsales: What you can do
The right timing
Now you can collect buying signals from companies in your target group at precisely the right time.
Plus a big advantage is you can easily access the same system as your CRM with the Marketing Automation add-on.
Marketing Qualified Leads (MQL)
With lead scoring, you can easily see which leads you should focus on.
You can also create automated rules defining which leads should be prioritised and sent to the sales team.
Know where your customers are on their buying journey
Customer Journey statuses enable you to automate and track leads through the process of becoming customers.
Create advanced communication programs
Build automated segments using combined sales and marketing data for Upsales.
Automatically include or exclude contacts depending on their actions. Communicate the right content, to the right connections, at the right time.
Target decision-makers through Account-Based Marketing
Account-based marketing is an effective method for processing business opportunities and shortening sales cycles.
Manage email campaigns
Use combined sales and marketing data to create customised and automated engaging email campaigns. Use professionally designed email templates that are automatically customised to your brand profile to get your message across quickly.
Know who’s visiting your site
In B2B, it’s more important to know the type of website visitors, rather than the amount.
With Upsales, you get updated company data about visitors. You can then segment and prioritise leads by dimensions such as industry, sales, region.
You can also follow up on the lead source and see which campaigns give the best results.
Capture interest with forms & landing pages
Take advantage of the traffic on your website with surveys. Gain customer insight and make it easy for visitors to get in touch.
Create and display professionally designed landing pages for your campaigns.
Add automated rules so that conversions are funnelled to the right seller for the right follow-up.
Marketing Automation works great with Upsales Engage (ABM) platform
This strategy is like going fishing with a spear instead of fishing with bait.