The Marketing Automation add-on helps you grow your business faster with lead scoring and tracking, landing pages & forms, email campaigns, and powerful segmentation.
Marketing Automation in Upsales: What you can do
The right timing
Collect buying signals from companies in your target group at the right time.
Align your data
Easily access the same system as your CRM for your campaigns.
Marketing Qualified Leads (MQL)
Identify leads to focus on, prioritise and sent to your sales team.
Know where your customers are on their buying journey
Customer Journey statuses let you automate and track leads through the process of becoming customers.
Create advanced communication programs
Build automated segments using combined sales and marketing data for Upsales.
Automatically include or exclude contacts depending on their actions. Communicate the right content, to the right connections, at the right time.
Target decision-makers through Account-Based Marketing
Manage email campaigns
Use combined sales and marketing data to create customised and automated engaging email campaigns. Use professionally designed email templates that are automatically customised to your brand profile to get your message across quickly.
Know who’s visiting your site
With Upsales, you get updated company data about visitors. You can then segment and prioritise leads by dimensions such as industry, sales, region.
You can also follow up on the lead source and see which campaigns give the best results.
Capture interest with forms & landing pages
Take advantage of the traffic on your website with surveys. Gain customer insight and make it easy for visitors to get in touch.
Create and display professionally designed landing pages for your campaigns.
Add automated rules so that conversions are funnelled to the right seller for the right follow-up.