To create a new segment, complete the following steps:

1. Select New segment from the top of the Segments list.
2. Enter the Segment name to help identify this segment when using it in email campaigns, events and flows.
3. Enter a Description to help identify this segment.
4. Toggle the Active button to activate or inactivate a segment.
5. Select Continue.

The segment opens but does not have contacts added until you identify the criteria you want to use for this segment.