A: Ad spaces are traded through demand-based virtual auctions.
The more advertisers interested in a particular impression, the higher the cost. This means the higher your budget, the higher the chance of winning auctions.
Upsales uses CPM (Cost Per Mille = Cost Per Thousand Impressions) to buy you the best possible inventory. This involves AI technology to:
- identify your audience
- bid for the highest quality impressions at the lowest possible price
- Identify where your budget is most effective