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  1. Upsales Help Centre
  2. Marketing
  3. Frequently Asked Questions

Q: What affects the bidding price when advertising?

A: Ad spaces are traded through demand-based virtual auctions.

The more advertisers interested in a particular impression, the higher the cost. This means the higher your budget, the higher the chance of winning auctions. 

Upsales uses CPM (Cost Per Mille = Cost Per Thousand Impressions) to buy you the best possible inventory. This involves AI technology to:

  • identify your audience
  • bid for the highest quality impressions at the lowest possible price
  • Identify where your budget is most effective

 

 

 

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