Using Upsales to track visitors to your website? Use UTM tags to segment visitor sources. So you can see what's driving traffic, conversions and sales.
UTM (Urchin Tracking Module) tags are usually added to an existing URL. They can be used to track clicks on the URL. For example, with metrics such as:
- Device used
How UTM tagging works
Imagine you're running an ad campaign on LinkedIn.
You have two versions of an ad. Each one invites people to click and signup for a free trial.
Add UTM tags to track which version of the ad gets more clicks.
How to set up UTM tagging
- Use Upsales' UTM link generator tool to generate a custom URL for each web page you want to track.
- Advertise the generated URL in any page, channel or campaign you want to track.
- View results in Marketing → Website visitors and the lead source column: