Do you assign lead scores based on company and contacts email interactions with you? Here's how to customise the lead scores.
Click Settings → Marketing → Email settings:
Scroll down until you see the marketing score:
Click each field to update the scores for:
- Opened emails
Decide on scoring for open rates - Clicked emails
Clicking usually suggests interest, so this tends to be the highest score - Unsubscribed
The default is -5