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How form submissions are matched in Upsales

When a contact fills out one of your forms, Upsales checks if their details are already in your Upsales account. This is to match details and minimise duplicate entries.

This article covers:

  • How form submissions are matched
  • What happens if contact data doesn't match
  • What data is added when a contact/company submits a form

How form submissions are matched

  1. If your form uses the default company name field, you can activate company suggestions
  2. When the contact starts typing in the company field, the form suggests companies. These companies automatically receive a DUNS number if bought from Bisnode, or an ID if bought from Company Data Hub 
  3. If the company has a matching DUNS number or Company Data Hub ID
    Upsales matches the contact and adding it to the company
  4. If the company doesn't have a matching DUNS number or Company Data Hub ID
    Upsales search for the exact email address.
  5. If we can't find match on email or find duplicates
    Upsales checks the submitted email domain to see if it matches a company in your Upsales account. Non-corporate email domains (for example Gmail/Yahoo) are excluded from this. 
  6. If the contact's email domain:
    Matches the company
    Upsales adds the contact to the company
    Doesn't match the company
    Upsales creates a new company and matches the contact 
    Has two or more companies matching the same email domain
    Upsales matches the contact to whichever company is at the furthest stage of the journey status. If journey statuses are the same, Upsales matches the contact to whichever company has a planned activity. If there's no difference between planned activities, Upsales matches the contact to the company that was added first in Upsales

What happens if contact data doesn't match

"What if the contact is matched, but gives different information (such as a new phone number) on the form compared to what is already in Upsales?" Upsales doesn't update the contact with this new information.

What data is added when a contact/company submits a form

If a contact or company gives you data that you didn't have before, Upsales will add the information. This applies to the following form fields:

Company data

  • Name
  • Phone number
  • Website
  • Address
  • Postcode
  • City
  • Country
  • DUNS
  • Organisation number
  • Number of employees
  • Facebook address
  • Twitter address
  • LinkedIn address

Contact data

  • Name
  • First name
  • Last name
  • Title
  • Phone number
  • Mobile phone number
  • Email
Unsubscribed email addresses can still receive form submissions
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