Do you assign lead scores based on company and contact email interactions? Here's how to customise the lead scores.
- Click Settings → Marketing → Email settings:
- Scroll down to Score email recipient's actions and click each field to update the scores for:
-
Opened email
Decide on scoring for open rates -
Clicked email
Clicking usually suggests interest, so this tends to be the highest score -
Unsubscribed
The default score is -5 -
Minimum delay
Opens and clicks that arrive within this many minutes after an email is sent are not recorded or scored. Use it if anti-tracking systems open and click your emails as soon as they arrive. 0 records everything.
Scores are given for email campaigns (Marketing Automation or Email Marketing add-on) and flow emails (Marketing Automation add-on). An email campaign or a flow email step can have its own scores under Marketing score. Fields left empty there use the scores set here.
Opens, clicks and unsubscribes from companies on the Excluded companies list always score 0. See How to exclude companies from marketing score.