A: You set the language per unsubscribe list. Each list has a default title and description, and you can add a translated title and description for other languages.

1. Go to Settings → Marketing → Email settings → Unsubscribe lists.
2. Click the list you want to translate, or click New list. The Edit unsubscribe list window opens.
3. The first section, English (marked Fallback), holds the default title and description.
4. Under Add language, open Select language and pick a language. A new section for that language appears.
5. Fill in Title (up to 40 characters) and Description (up to 50 characters).
6. Click Save.

Every language section needs both a Title and a Description. If one is empty, the list is not saved and the empty field is highlighted.

When you create a new list, a section for your account's language is added automatically if it is not English.

Which language the recipient sees

The unsubscribe page uses the language of the recipient's web browser. Recipients whose browser is set to Swedish see the Swedish title and description, if the list has one. All other recipients see the Fallback title and description. The rest of the page text is shown in Swedish or English, following the same browser setting.