Discover how to segment your contacts for campaigns.
Segments are available to administrators and marketing administrators. They are part of the Marketing Automation, Email Marketing and Events add-ons.
To create a new segment:
- Click Marketing → Segments & flows (Marketing → Segments if your account does not have flows):
- If your account has flows, click the Segments tab. Otherwise the segment list opens directly:
- Click Create segment:
- Add a segment name and description to help identify this segment in email campaigns, events and flows:
- Leave Active switched on (switch it off to create an inactive segment) and click Continue:
- Now you can define the segment criteria