Discover the proportion of a customer's annual revenue that they're spending with you.

Why use ARR vs revenue and MRR vs revenue

ARR vs revenue and MRR vs revenue are part of Upsales upsell/account growth features. Built to help you find customers with high (or low) growth potential. The columns are available when your account has the Subscriptions add-on. The process works in 3 stages:

1. Taking the customer's current annual (ARR) or monthly (MRR) recurring revenue from their subscriptions with you. Only subscriptions you have access to are counted.
2. Combining with the customer's annual revenue in their financial statements (the company's Revenue field). Companies without a revenue value show Missing revenue.
3. Calculating your recurring revenue as a percentage of the customer's annual revenue

Both columns compare against the customer's annual revenue, so MRR vs revenue is one twelfth of ARR vs revenue for the same company.

Sort the results to uncover your customers spending:

• Higher percentages of their revenue on you
  (identify your most valuable segments)
• Lower percentages of their revenue on you
  (explore potential for increasing sales and upsell opportunities)

How to view ARR vs revenue and MRR vs revenue

1. Click Sales & CRM → dropdown next to Companies & contacts → Account growth:
   
   
2. If ARR vs revenue or MRR vs revenue isn't visible in the column headers, click the edit column cog icon:
   
   
    
3. Search for ARR vs revenue or MRR vs revenue under the company fields or use the search bar:
   
   
    
4. Click to select and add the column. To rearrange the column order, click and drag:
   
   
    
5. To sort into ascending or descending order, click the arrows next to the column header: