Discover the proportion of a customer's annual revenue that they're spending with you.

Why use 'ARR/MRR vs Revenue'

ARR/MRR vs Revenue is part of Upsales upsell/account growth features. Built to help you find customers with high (or low) growth potential. The process works in 3 stages:

1. Analysing how much annual/monthly recurring revenue you've received from sales to a customer during the past 12 months
2. Combining with the customer's annual revenue in their financial statements
3. Calculating the percentage of your recurring revenue that make up the customer's annual revenue 

Sort the results to uncover your customers spending:

• Higher percentages of their revenue on you
  (identify your most valuable segments)
• Lower percentages of their revenue on you
  (explore potential for increasing sales and upsell opportunities)

How to view ARR/MRR vs Revenue

1. Click Sales & CRM 
2. Click the dropdown next to Companies & contacts and click Account growth:
   
   
3. If ARR/MRR vs Revenue isn't visible in the column headers, click the edit column cog icon:
   
   
   
   
4. Search for ARR/MRR vs Revenue under the company fields or use the search bar:
   
   
    
5. Click to select and add the column. You can also click and drag to rearrange the column order:
   
   
   
   
6. To sort into ascending or descending order, click the arrows next to the column header: