This view helps you find customers with high (or low) growth and upsell potential.
How to view Account growth
- Click Sales & CRM → dropdown next to Companies & contacts → Account growth:
The view opens filtered to your own active customers: companies at the Customer journey step where you are the account manager. Change or remove the filters to see more companies.
Columns in account growth
Last metHelps you understand when you last were in contact with your customers. Time to get in touch again? |
Sales 12mHelps you understand how much you've sold to your customers in total order value (sales) the past 12 months. Sales also appear in other sales models:
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Growth 12mHelps you understand how much more or less you've sold to your customers over the past 12 months compared with the previous 12-month period. Also available in other sales models:
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Purchase vs revenueHelps you understand how big part of a customers revenue they're spending on purchases from you (in actual order value). The share is calculated against the Revenue on the company. If the company has no revenue, the column shows Missing revenue.
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ARR/MRR/CM vs revenueHelps you understand how big part of a customers revenue they're spending on purchases from you (in ARR/MRR or Contribution margin). MRR vs revenue compares one month of recurring revenue with the company's yearly revenue. More about ARR/MRR/CM vs revenue
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