A UTM is a small piece of code you add to your URLs to track campaign and content performance in greater detail.

This article covers how to create your own UTM codes. To use readymade UTM codes for social media platforms, see Generate UTM links for social media.

This article covers:

• Why create UTM codes
• Opening UTM link generator from the + sign 
• Opening UTM link generator from Event landing page
• Opening UTM link generator from Forms & Landing Page
• Creating custom UTM links

Why create UTM codes

Adding a UTM code to a URL gives you insight into where and when it was clicked. For example:

• The first paragraph of a blog and in the final paragraph, to see which URL people click on
• Social media campaigns (eg Facebook, PPC) to see which channel generates the most conversions
• Buttons to see which Call-To-Action (eg 'Buy' vs 'Try') works best
• Any URL to track any metric you want

The UTM link generator

You can open the UTM link generator in Upsales from:

• The + sign
• Event landing pages
• Forms & landing pages.

Open UTM link generator from the + sign

Open UTM link generator through the + sign, anywhere inside Upsales.

1. Click the sign and scroll down to Create UTM link:
   
   
   
   
2. You're now ready to create the custom UTM link

Opening UTM link generator from Event landing page

1. Activate Events
2. Click Marketing → Events:
   
   
   
   
3. Click the event you want to generate the UTM link for, and if you've already created a landing page for the event, click Share:
   
   
   
   
4. This opens a dropdown menu with common social media platforms:
   
   
5.  Click Create custom link to create the custom UTM link:
   
   

Opening UTM link generator from Forms & Landing Pages

1. Click the Marketing tab, then Forms & landing pages and then Forms:
   
   
   
   
2. Click the form/landing page you want to generate a UTM code for and then click Publishing options:
   
   
   
   
3. Click Create custom link to open the UTM link generator:
   
   
   
   
4. You're now ready to create the custom UTM link 

Create the custom UTM

1. Add the website URL you're using:
   
   
   
   
2. Add the UTM Campaign name. For example, is this part of a winter campaign, a newsletter?
   
   
   
   
3. Click the dropdown under Source and choose where clicks on the URL will be coming from. You have the option of Paid Social, Social, Paid Search and Other Campaign.
   
   
   
   
4. If you select Paid Social or Social, specify the social media platform under the UTM Source dropdown:
   
   
   
   
5. If you choose Other Campaign as source, specify UTM Source in the free text field.
   
   
   
   
   
6. Specify the UTM Medium, if your Source is Other Campaign or Paid Search.
   
   
   
   
   
7. [optional] specify UTM Term (for example describing the keywords you're using) and UTM Content (for example describing the content as 'image' or 'text'):
   
   
   
   
   
8. Your generated link shows at the bottom of the screen: 
   
   
9. Nicely done! Now you can copy and paste that link anywhere.