Assign your website visitors with scores to assess lead potential.
This needs the tracking script on website pages where you want to generate scores.
This article covers how to customise lead scores for your website visitors. Pages more likely to lead to conversion should receive higher scores. For example, a product page with an "order now" button would usually be scored higher than an "Our mission" page.
How to customise the lead score calculation
- Click Settings → Marketing → Website visits:
- Under Website visits you can view:
- Page name
- Number of visitors
- Date of visits
- Marketing score
Click a column header to rearrange the order:
- Click a marketing score to change the number:
- To score a group of pages at once, use a path rule. Click Add path rule above the table, enter a URL path prefix (for example /pricing) and a Rule score, and click Save. The rule's score applies to the page with that path and to every page below it, such as /pricing/enterprise. If a page matches more than one rule, the rule with the longest prefix applies.
A rule is shown as a bold row with an arrow, with its pages listed below it. Click the rule's score to change it, or the pencil icon to change the prefix. Pages under a rule use the rule's score and can't be scored one by one. To score them individually again, delete the rule with the trash icon (Delete rule).
- Scores are now visible when you click Marketing → Website visitors: