Use email marketing to create events, generate revenue, and market your services
The Email marketing Product is included in Events
Activate the email marketing Product to:
- Target the right audiences with relevant content at the right time.
- Combine sales and marketing data to create tailored and automated email campaigns
- Design professionally branded email templates
- Segment your contacts for better control of who sees what
Turn newsletters into lead-generators
Balance your newsletter content between useful information and selling products and services. Include links to send people to your website. There you can track behaviour and display rich media such as videos or live chat.
Offer advertising
Newsletters with high click rates are like gold to advertisers. Consider selling advertising space to companies who want an opportunity to advertise in your newsletter.
Understand more about your audience
Test different messaging in your subject lines, to see which generate the most clicks. Analyse the data you get from clickthrough and open rates, to better track email campaign responses.