Subscription targets are useful for measuring overall sales performance through an ARR or MRR sales model, tracking ARR or MRR targets for each of your users, and giving subscription-based companies a more accurate picture of subscription revenue.
This article covers:
- How to set up subscription targets
- Differences between subscriptions & one-off products
- Where to view targets
How to set up subscription targets
- First, activate the Recurring Revenue sales model inside Settings → Account settings
You need to be an Administrator to see these settings.
- Manually set up which products that should be subscriptions and which should be one-offs by going to Settings → CRM → Products → Edit product → Toggle between subscription or one-off:
- Head to Settings → CRM → Targets and you 'l now find two new target types: Subscriptions and one-offs.
Differences between subscriptions & one-off products
With the Recurring revenue sales model active, your products will now have new options: Subscription or One-off.
By default your products are set as one-off products. This means placing orders or opportunities with these products will show as one-off values, and count towards any one-off targets.
This page enables you to view historical changes in revenue coming from subscriptions.
Click on a subscription to edit, copy or move subscriptions:
- Period billing
Edit dates, add notes
- Order details
Edit products, contacts and campaigns
View historical changes to the subscription. You can also exclude historical changes from your reports by clicking the exclude icon:
Cash flow option
This one shows you all historical sales by orders and divided by year. It's basically how the company sales tab looks by default (with the Order value sales model active).
Where to view targets
- Your users can now see a summary of their target-related performance in the top-right of their screen (sales, pipeline, appointments):
Click this summary to show more detail of your targets: