This column is part of Account growth and compares what you've sold to a company year-on-year.
Why use 'Growth 12 months'
This is part of the account growth features that help you identify which customers to focus on.
- Identify which of your customers have grown the most in purchase value in one year. These customers might be saturated and not your biggest concern.
- Identify which of your customers have the least purchase growth in one year. Perhaps there are some upsell opportunities hidden here?
How to use Growth 12 months
- Click Sales & CRM
- Click the dropdown next to Companies & contacts and click Account growth:
- If Growth 12m isn't visible in the column headers, click the edit column cog icon:
- Search for Growth 12m under the company fields or use the search bar:
- Click to select and add the column. You can also click and drag to rearrange the column order:
- To sort into ascending or descending order, click the arrows next to the column header: