Explore the columns in Account growth – a feature for finding customers with high (or low) growth and upsell potential.
The ARR change 12m and MRR change 12m columns are inside the Account growth company list. They help you sort companies based on their ARR or MRR change during the past 12 months.
The column shows the net change in subscription ARR or MRR over the past 12 months: the ARR or MRR today compared with the ARR or MRR 12 months ago. One-off orders are not included. The MRR figure is the ARR figure divided by 12. The figure only includes subscriptions you have access to, so two users can see different values for the same company.
The ARR 12m and MRR 12m columns are different: they show the ARR or MRR value 12 months ago.
The ARR and MRR columns are available when subscriptions are enabled for your account.
Why use ARR/MRR change 12 months
- Sorting to show companies with the biggest change on top shows which of your customers have grown the most in ARR or MRR value in one year. These customers might be saturated and not your biggest concern
- Sorting to show companies with the smallest change on top shows which of your customers have the least purchase growth in one year. Perhaps there are some upsell opportunities hidden here?
How to view ARR/MRR change 12 months
- Click Sales & CRM
- Click the dropdown next to Companies & contacts and click Account growth:
- If ARR change 12m or MRR change 12m isn't visible in the column headers, click the edit column cog icon:
- Search for ARR change 12m or MRR change 12m under the Company fields or use the search bar:
- Click to select and add the column. A list can have up to 8 columns, so if 8 are already selected, remove one first. You can also click and drag to rearrange the column order:
- To sort into ascending or descending order, click the arrows next to the column header: