Track how your contacts interact with your web pages using the website visitors list. Gain insight into marketing channel performance, and turn browsers into leads.
You need Marketing Automation to set up the website visits tracking script and view website visitors. To see Website visitors in the Marketing menu, you must also be an administrator or have Marketing access turned on for your user.
This article covers:
Opening the website visitors list
- Click Marketing → Website visitors and choose a list from the dropdown. Two lists are ready-made, and any lists you have saved appear below them:
- Identified visitors with 1+ score: visits from companies in your Upsales database that scored at least 1 point. Unidentified visits and visits with a score of 0 are not shown.
- All website visits: every visit, including unidentified visits.
Viewing the website visitors lists
The website visitors list shows information about companies who've visited web pages where you've installed the tracking script.
You can also easily assign a user to a company, and also exclude companies from your data:
- Company - opens the company card to the timeline
- History - displays any activities, appointments, opportunities, or orders (hover over icons for more details)
- City - for the company’s associated address
- Assigned to - who is assigned to the company
- Marketing score - total score generated, based on your scoring setup
- Lead source - where the website visit came from
Unidentified visits
For companies not defined in your Upsales database, or where visitor cookies are disabled, the visit is labelled “Unidentified visit”.
If a company is identified, but not in your database, click Add next to the company name to add it.
Organising data
Click on a row to expand it and view data such as:
- How much time a contact spent on a page,
- Page title
- Page URL
- Marketing score generated for that visit
Finding companies
To find a specific company in the list, enter the first few letters of the company’s name in the Quick Search field at the top right.
Customising lists
To customise your Website visitors list, you can:
- Sort the list
- Customise the columns shown for the list
- Filter the list
Once you have customised a list, you can save the list to return to it easily later.