What happens when you launch an event – Upsales Help Centre

Explore what happens when you launch your event.

This stage comes after you've:

Created an event
Selected your guests
Planned your automated resources

To launch an event:

Click Marketing → Events:
Click the event and click the Launch tab:
Scroll down and you'll see the Launch your event button:

If sending the invites would move your account to a higher Marketing Automation price tier, a Tier Upgrade Required window opens first. Click I approve the upgrade to launch the event. If you can't approve tier upgrades, click Send request to billing admin, and launch the event once the request is approved.

When you click this and launch the event:

The first invite is sent to your chosen contacts.

The first invite is the automated email with the trigger On event launch on the Planning tab. If the event has no such email, no invite is sent.

It can take up to three hours for invitations to start arriving in recipient inboxes. Invites are only sent from 06:00 in the event's timezone, so an event launched before then sends its invites later that morning.
Any other automated emails will act based on the trigger (such as sending the booking confirmation when the contact signs up, or sending the day-before reminder to contacts who have signed up)
The event status changes to launched. This deactivates some fields in the event (like the event name and date) from further editing
You can now manually change the status for guests, including checking them into the event. The event also includes a link for the external check-in mode
Your pre-tracked links are created so that you can share your event and track which channels have the most impact on sign-ups. You can create additional custom links for tracking using UTM tags

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