You can automate sending emails to prospects and guests, before and after your event. These can be sent based on criteria and status, or based on timing and delayed for a specific number of days. 

This article relates to creating emails for events only. You can also create emails for your marketing campaigns.

This article covers:

• How to automate sending event emails
• How to delay sending post-event emails
• How to send webinar links in emails 
• How to manually send event emails

How to automate sending event emails

1. After you've created your event, click the Planning tab:
   
   
    
2. Scroll to Automated emails and click Add:
   
   
    
3. Click the email type (on-demand emails are available for webinars with on-demand activated):
   
   
    
4. Select an email template and customise to your campaign
5. Review and either click Save or set a time for sending the email

The sender address of every automated email must be on a verified domain. Otherwise you can't launch the event until you change the sender or verify the domain.

How to delay sending post-event emails

After you've created the email and it's ready for review, click Settings:

Scroll down to When should the email be sent?

Select how many days, hours, or minutes before/after the event to send the email. The email is sent exactly that long before the event starts or after it ends. For example, 1 day after sends it 24 hours after the event's end time.

How to send webinar links in emails

When creating an event that's a Webinar, you can automatically add a URL to view:

You can use a webinar app such as Zoom, or select Other and enter a Custom webinar link.

To let people view the webinar on-demand, select Other (or a webinar app that supports on-demand) and click the toggle Provide webinar on demand after the event time has passed:

With Other, you then insert the Custom on demand link. This also creates the tag {{Mail.OnDemandLink}} to be used in event emails and landing pages.

Users can click this to view the webinar on-demand at the URL you added.

How to manually send event emails

1. After you've created your event, click the Planning tab:
   
   
    
2. Scroll to Manual email campaigns and click Add:
   
   
3. You can either ask Upsales to generate words to use in your email, or write words by yourself:
   
   
    
4. Select an email template and customise to your campaign
5. Choose your recipients
6. Review and click Save