Dynamic tags are a way of converting information (such event details or contact information stored in Upsales) into a placeholder for landing pages or emails.
When editing a landing page, you’ll see the {{Event.Date}} dynamic tag. Users viewing the landing page only see the date, not the tag.
To use a dynamic tag, select Insert tag from a text block on a landing page or email template. Different tags are available:
Tags available
Personalisation tag |
Name in the tag list |
Output |
| {{Event.Name}} | Name | The event name |
| {{Event.Description}} | Description | The event description |
| {{Event.Location}} | Location | The event location |
| {{Event.Venue}} | Venue name | The event venue name |
| {{Event.Date}} | Date | DD Month YYYY |
| {{Event.DateNumerical}} | Date (YYYY-MM-DD) | YYYY-MM-DD |
| {{Event.DateAndTime}} | Date and time | DD Month YYYY HH:MM - HH:MM |
| {{Event.DateAndTimeNumerical}} | Date and time (YYYY-MM-DD hh:mm) | YYYY-MM-DD HH:MM - HH:MM |
| {{Event.EndDate}} | End date | DD Month YYYY |
| {{Event.EndDateNumerical}} | End date (YYYY-MM-DD) | YYYY-MM-DD |
| {{Event.StartTime}} | Start time | HH:MM |
| {{Event.EndTime}} | End time | HH:MM |
| {{Event.LandingpageUrl}} | Landing page link | https://pages.upsales.com/123456 |
| {{Event.DateIso}} | Date (ISO) | Start date and time with time zone, for example 2026-11-05T09:00:00+01:00 |
| {{Event.CalendarLink}} | Calendar link | A link that downloads the event as a calendar file (.ics) |
| {{Event.CalendarLinkGoogle}} | Calendar link (google) | A link that opens Google Calendar with the event filled in |
For an event that runs over several days, the date and date-and-time tags show a range, for example 05 - 07 November 2026 or 2026-11-05 - 2026-11-07. Month names are written in your account's language.
The calendar link and landing page tags give a web address. Use them as the link of a button or a text link.
Registration and webinar links
These tags are for emails sent from the event. They are inserted as a ready-made link.
Personalisation tag |
Name in the tag list |
Output |
| {{Mail.CanNotAttendLink}} | Can not attend link | A link with the text "I can't attend". The recipient confirms on the page that opens and is marked as declined for the event. |
| {{Mail.WebinarInviteLink}} | Webinar link | The recipient's personal link to join the webinar |
| {{Mail.OnDemandLink}} | On demand link | A link to watch the webinar on demand, if Provide webinar on demand after the event time has passed is turned on for the event |
On an event that is not a webinar, Webinar link and On demand link can't be selected in the tag list.
Example tags
Combining event date tags:
{{Event.Date}} {{Event.StartTime}} - {{Event.EndTime}} = DD Month YYYY HH:MM - HH:MM
Using a single event tag:
{{Event.DateAndTime}} = DD Month YYYY HH:MM - HH:MM