Each time you send an email through Upsales, we embed a tiny invisible graphic in the bottom of your email.
When someone opens your email and has images turned on, that graphic is downloaded from our server, and it's recorded as an open.
Automated replies, such as out-of-office messages, don't generally download this graphic.
Things to consider
- Open tracking won't work if your contacts or their email client doesn't display images
- Some email clients automatically download images, even if the recipient doesn't open your email. To filter out these opens, set a Minimum delay under Settings → Marketing → Email settings. Opens and clicks within the delay are not recorded at all, including real ones. See Are bots skewing your email engagement metrics?
- Test emails are sent without tracking, so opening a test email is never recorded as an open.
- Emails you send through your connected email account are only tracked if Track emails is switched on under Settings → My profile → Email tracking. This is a personal setting, so each user has their own. It is on by default.