Each time you send an email through Upsales, we embed a tiny invisible graphic in the bottom of your email.
When someone opens your email and has images turned on, that graphic is downloaded from our server, and it's recorded as an open.
Automated replies, such as out-of-office messages, don't generally download this graphic.
Opens and clicks show in the Opened/Clicked column. Only emails sent from Upsales can be shown as opened or clicked. Emails you send from Outlook or another email program and that are synced into Upsales have no tracking, so they never show an open, even if the recipient read them. If fewer emails show as opened than you expect, check whether they were sent from Upsales or from your email program.
Things to consider
- Open tracking won't work if your contacts or their email client doesn't display images
- Some email clients automatically download images, even if the recipient doesn't open your email. To filter out these opens, set a Minimum delay under Settings → Marketing → Email settings. Opens and clicks within the delay are not recorded at all, including real ones. See Are bots skewing your email engagement metrics?
- Test emails are sent without tracking, so opening a test email is never recorded as an open.
- Emails you send through your connected email account are only tracked if Track emails is switched on under Settings → My profile → Email tracking. This is a personal setting, so each user has their own. It is on by default.