You can segment and target recipients who aren't opening your emails in two ways:

• Option 1. From inside the email campaign
• Option 2. From inside Segments & flows

Option 1: From inside the email campaign

Email campaigns require the Email Marketing or Marketing Automation add-on. Your user needs to be an administrator or have Marketing access.

1. Click Marketing → Email campaigns and open the campaign you sent.
2. Click the Recipients tab.
3. At the top of the tab, Maximize your email impact, send a follow-up shows how many recipients Didn't read and Didn't click the email. Under Didn't read, click Compose email.
4. The Let's send some great emails window opens for a new email campaign. Its recipients are the contacts who didn't open the first email. Set up and send it as described in Creating an email campaign.

Option 2: From Segments & flows

Flows require the Marketing Automation add-on. This option requires you to:

• Send your email campaign from a Flow
• Have templates for your first and follow-up email already designed

1. Click Marketing → Segments & flows and open a Segment
2. Click Create flow:
   
   
    
3. Name the flow, define segment and timing, then click Start editing:
   
   
    
4. Click the + sign:
   
   
    
5. Click Action:
   
   
    
6. Click Send email:
   
   
    
7. Choose the template and the subscription type:
   
   
    
8. Click the + and choose Behavior:
   
   
   
    
9. Choose Opened email:
   
   
    
10. Choose how many days recipients have to open the email:
    
    
     
11. You'll see two paths appear: Yes and No: 
    
    
     
12. Under No, click Action → Send email:
    
    
     
13. That's it! Your Flow will now send your email campaign to everyone included in the segment and then send an additional email campaign to the ones that didn't open the first one: