How to segment and target recipients who aren't opening your emails.

There are two options:

• Option 1. From inside the email campaign
• Option 2. From inside Segments → Flows

Option 1: From inside the email campaign

1. Click Sales & CRM → Emails
2. Click the dropdown to find the sent emails campaign:
   
   
   
   
3. View contacts who didn't open your emails by looking at the OPENED/CLICKED column:
   1. Contact has opened the email
   2. Contact has opened and clicked a link inside of the email

   3. Contact has opened the email, clicked a link and filled out a form
      
      

4. Tick the box next to each contact you want to send your email to. Or click the box next to DATE to select all:
   
   
   
   
5. Click Send email campaign:
   
   

Option 2: From Segments → Flows

This option requires you to:

• Send your email campaign from a Flow
• Have templates for your first and follow-up email already designed

1. Click Marketing → Segments → open a Segment
2. Click Create flow:
   
   
   
   
3. Name the flow, define segment and timing, then click Start editing:
   
   
   
   
4. Click the + sign:
   
   
   
   
5. Click Action:
   
   
   
   
6. Click Send email:
   
   
   
   
7. Choose the template and the subscription type:
   
   
   
   
8. Click the + and choose Behaviour:
   
   
   
   
   
9. Choose Email opened:
   
   
   
   
10. Choose how many days recipients have to open the email:
    
    
    
    
11. You'll see two paths appear: Yes and No: 
    
    
    
    
12. Under No, click Action → Send email:
    
    
    
    
13. That's it! Your Flow will now send your email campaign to everyone included in the segment and then send an additional email campaign to the ones that didn't open the first one: